Hundreds of new beauty products launch daily, so it takes a lot to catch enough people’s attention (and to start a full-fledged buzz online) mere hours after first hitting the shelves. Here, 44 new products whose introduction did just that—now available at Sephora.
You May Also Like: All-Natural Rosé Deodorant Now Exists
It’s a little bit warm, little bit woody, and nothing like what you’d expect from a scent named “Bloom.” Inspired by the way flowers unfold as they bloom, notes of tuberose and jasmine make this ever-evolving fragrance easy to wear year-round.
Slide your fingers through the top and bottom loops to turn the palm of your hand into a cleansing mitt for your brushes and sponges. To use, wet your brushes, lather them in your favorite cleansing solution, then glide along the textured surface in a circular motion to thoroughly cleanse for a grime-free application.
Claiming to provide up to 26 hours of hydration, the newest addition to the brand’s buzz-worthy Bomb collection locks in moisture to boost firmness, resilience and elasticity for younger-looking under-eyes.
Drybar The Wrap Party Curling & Styling Wand ($165)
It’s slight, but the reverse-tapered barrel on this new wand lets you create more styles than your classic iron—like the new take on beach waves, which boasts more volume at the root and loose, beachy waves through the lengths—all with no extra work required on your end.
Christophe Robin Hydrating Shampoo Bar with Aloe Vera ($22)
Packed with water, amino acids and essential vitamins, enzymes and nutrients, the decision to make aloe vera the chief ingredient in Christophe Robin’s new hydrating line seems obvious, but it isn’t done enough. The lineup includes a shampoo and leave-in mist to keep strands hydrated, but it doesn’t stop there. A new solid shampoo bar that lathers and performs just as well as your current shampoo is also on the roster—just with a major uptick in minerals and minus all the TSA drama.
Dr. Jart+ Cicapair Tiger Grass Nightly Re.Pair Mask ($48)
These single-use, overnight masks works to beat damaged, sensitive skin while you sleep. Concerns like acne, rosacea, inflammation or hypersensitivity are lessened with help from ampoule capsules housing centella asiatica, a formula specifically designed to work its healing magic during the body’s sleep cycle.
GLAMGLOW GALACTICLEANSE Melting Jelly Balm Cleanser ($36)
You’ll have to wait until the holidays roll around to get your hands on the brand’s new glitter face mask you may have seen on Instagram, but fortunately, this new cleanser will also satisfy your urge to treat skin with sparkle and shimmer—plus moonflower oil, detoxifying bamboo charcoal and botanicals, of course.
Milk Makeup Dab + Blend Applicator ($14)
This gel applicator won’t soak up any makeup like your sponges do, but it glides onto the skin for a flawless, airbrushed look every time. Even better, all residue rinses off in seconds with soap and water.
Herbivore Botanicals Jasmine Green Tea Balancing Toner ($39)
Kevyn Aucoin Exotique Diamond Eye Gloss in Cosmic and Galaxy ($38 each)
Ever wish a one-swipe eye shadow look would work for a night on the town, not just the office? The latest from Kevyn Aucoin makes it easy. Dab and blend the gel-pigment onto your lids for a showstopping look on its own, or use it to intensify your smoky eye. Either way, you won’t be sorry you picked this one up.
EVE LOM Gel Balm Cleanser ($60)
Packed with skin-loving ingredients, EVE LOM’s new take on its original, cult-classic balm Cleanser delivers the same sought-after results and signature blend of clove, eucalyptus, hops and chamomile oil to polish and purify skin, but with an innovative, gel-meets-balm hybrid formula that’s a bit easier to use.
Because most thermal-protection sprays are designed to be applied to wet or damp hair, reapplying on dry strands before freshening up your style has never really been an option, until now. This argan oil–infused dry spray is virtually weightless, boosts shine and delivers maximum heat protection without ever disrupting your style.
Burberry My Burberry Blush ($29–$120l)
Equal parts youthful and fresh—Lily James is the face of the new campaign, after all—this sweet, floral and bubbly scent exudes femininity as the cap’s horn finish (a nod to Burberry’s iconic trench coat) delivers a touch of classic charm.
If you’ve tried this lip-hugging, longwearing lipstick once, then you know it’s a keeper. Luckily, the lineup just got 15 new shade additions plucked from past collections—ranging from classic nudes to bright pinks and moody plums—and they’re permanent this time around.
Infused with the original, hair-helping Ghost Oil—a blend of moringa oils and vitamin B5—this featherlight primer detangles, hydrates and protects your locks from heat. Apply on damp hair and watch in awe as your at-home blowout’s results turn salon chair–worthy.
Rita Hazan Lock + Block Protective Spray ($26)
Most UV protectants are oil-based, but this one takes a dry, weightless-mist form to block out humidity, frizz and color-stripping UV rays without harming your style, either wet or dry.
Volition Detoxifying Silt Gelée Mask ($60)
Popular for its innovative crowd-sourced premise—every product idea is submitted, campaigned for and then voted on by members like you before ever being created or sold—this beauty brand is finally hitting Sephora shelves this month, complete with totally revamped packaging. This mask is brand’s number-one best seller and uses black silk harvested deep within pure Finnish lakes to draw out toxins and purify skin.
Peter Thomas Roth Water Drench Cloud Hydra-Gel Eye Patches ($52)
These days, eye patches are about as commonplace as sheet masks, so when one launches with an innovative twist, like hyaluronic acid as its chief ingredient (and caffeine and collagen acting as its right hand), you stock up. The result: Puffiness, lines, wrinkles and tired eyes are gone with just one use. Trust us, you need these.
Bumble and bumble Save the Day ($45) and While You Sleep ($49)
Camelia oil is the main ingredient in both of these hair-saving cocktails—use the Daytime Protective Repair Fluid when you style and the Overnight Damage Repair Masque while you sleep—to deliver day-to-night rehab to strands that need it most.
This cult-classic mist is celebrating its 20th birthday with a luxe gold upgrade, but what’s inside is the same tried-and-true formula celebrities have flocked to over the years. Packed with detoxifying rosemary, illuminating rose and the brand’s must-have grapeseed extract, one spritz makes skin immediately look more hydrated, awake and dewy whether you’re bare-faced or rocking a full face of makeup.
Skin Inc My Daily Dose ($65 each)
Straight from customer data and testimonials comes Skin Inc’s newest launches, My Daily Dose of Vitamins ABC+, packed with vitamins A, B and C to detox and repair skin at night, and My Daily Dose of Glow, powered by vitamin A, hyaluronic acid and chlorella to boost radiance and plump skin while the sun is shining.
IGK PRENUP Instant Spray Hair Mask ($32)
This in-shower treatment’s simple 360-degree spray-on application makes using a hair mask easier than ever—plus, it works in less than a minute (if you’re after extra deep conditioning, leave it on for two to three) and counts amla oil, cupuaçu butter and apple cider vinegar as key ingredients to add luster while leaving strands feeling like spun silk.
Yves Saint Laurent All Hours Foundation ($58)
If you have skin that tends to get shiny (read: straight-up oily) or just want your makeup to stay in place all day, this new foundation is an absolute must. The brand’s first “night-proof” foundation boasts a waterproof, transfer-resistant formula that stays matte—and exactly where you apply it—for up to 24 hours due to a volcanic-rock sourced polymer that absorbs up to three and a half times its weight and water to keep the pigment on your skin, not on a blotting paper, all night long.
ALTERNA Haircare CAVIAR Anti-Aging Omega+ Anti-Frizz Dry Oil Mist ($34)
Paraben-, sulfate- and phthalate-free, this lightweight, dry blend of caviar extract and Abyssinian and avocado oils infuses hair with shine, curbs frizz for up to eight hours, reduces breakage up to 93 percent and protects against thermal damage—all in one spritz.
These glass water bottles have long been celebrity favorites (the adorable hues and cheeky taglines sometimes printed across them don’t make it hard to guess why), and starting this month, you can finally pick them up at your local Sephora. NAKED, the retailer’s exclusive, nude-hue launch, is also available online, and houses one liter of water (half of the recommended daily intake!), as do the rest of the bottles in the Big Spiked collection, officially making it the chicest way to drink your way to better health.
Packed with jojoba and willowherb to kick finicky skin to the curb while nourishing it deep down, this gentle cleanser also boasts a thick, shaving-cream-like texture (it transforms from a gel to a creamy mousse when applied to skin) to finally make washing your face fun.
Dr. Jart+ Water Fuse Ultimate Hydro Gel ($39)
Acting like a tall drink of water for parched summer skin, this gel-cream hydrator instantly creates a water cushion to lock moisture in and keep dull complexions energized. Plus, Belgium hot spring water and a blend of aqua minerals (think sodium, potassium, calcium and magnesium) aid in expelling impurities from pores and provides both soothing and antibacterial benefits for clearer, brighter skin all summer.
Drybar On the Rocks Clarifying Charcoal Shampoo and Conditioner ($26 each)
Crafted with activated charcoal to clear away debris, gunk and oil, this new duo promises every shampoo results in a squeaky-clean yet never stripped wash. Plus, with hydrators like coriander and macadamia nut oil in the mix, your strands are sure to be silky smooth, too.
First Aid Beauty Mango Butter Multi Stick ($20)
Use these multitasking mavens anywhere—cheeks, eyelids, lips or your décolleté—to add a natural-looking glow while hydrating skin in one swipe. Available in two universally flattering shades, Champagne and Rosé, these are your newest summer go-tos.
Fresh Vitamin Nectar Moisture Glow Face Cream ($42)
Quick-to-absorb and refresh dried-out skin, vitamins C, E and B5, plus a blend of lemon and orange fruit extracts, wake up dull complexions and promote a healthy-looking glow in this lightweight moisturizer that leaves behind a mild citrus scent to boost energy.
Glow Recipe Watermelon Glow Sleeping Mask ($45)
This breathable, overnight mask (its bouncy formula won’t transfer to your pillow!) combines watermelon extract, hyaluronic acid and gentle alphahydroxy acids to work their magic while you snooze to deliver a bright, post-facial glow come morning—the kind that 5,000 people joined the waitlist for (it’s that good).
HUDA BEAUTY 3D Highlighter Palette ($45)
Available in two shades (Pink Sands for fair-to-medium skin tones and Golden sands for medium-to-dark skin) this new highlighter palette houses two textures (one creamy and three pressed hues) and a foolproof, four-step method—simply work from the top left corner all the way to the bottom right—to achieve beaming, glowing skin that looks all-natural.
IGK Low Key Cleansing Walnut Scalp Scrub ($36)
Like an exfoliating scrub for your face, this one works on the scalp to soothe and rebalance your strands. Whether the goal is to slough away remnants of too much dry shampoo or to nurse hair back to life if you have a love affair with your colorist’s salon chair, this must-have gets the job done with apple cider vinegar to clarify your scalp and add shine to strands while walnut exfoliates and hydrates, thanks to its natural oils.
Maison Margiela ‘REPLICA’ Beach Walk Bath Line (starting at $45)
New to French perfumer Maison Margiela’s intoxicating Beach Walk line—think notes of bergamot, coconut milk lemon and musk—are three must-have body products: a spray-on Dry Body Oil ($60) that can also be applied to your strands, a foaming Shower Gel ($45) and a lightweight Body Lotion ($55) for a few more ways to incorporate the fragrance into your routine because, trust me, you’ll want to.
OUAI Rose Hair & Body Oil ($32)
The newest multitasking addition to Jen Atkin’s hair line, zero greasy residue is left behind with this rose hip– and shea-infused oil that can be used on wet or dry hair, or anywhere on the body to soften, hydrate and add a classic rose scent that’s never overpowering.
Philosophy Ultimate Miracle Worker Multi-Rejuvenating Retinol + Superfood Oil and Pads ($75)
Pure, potent retinol combines with nourishing superfood oils to treat skin and then comfort it in this dynamic duo. To use, empty the bottle of solution into the jar of pads and let it sit. Each night after cleansing, wipe one pad all over your face, neck and hands for brighter, more youthful appearance sans any irritation or redness.
A custom blend of the original pink sponge and the beautyblender pure, the brand’s newest design is sure to make your makeup bag a little bit prettier. You won’t find two identical “swirls” out there, but each one delivers the same flawless makeup application we’ve come to expect from the original.
Super sleek and easy to stow away for travel, these buildable contour-and-highlight palettes house everything you need to create supermodel definition and glow in three foolproof steps. When you’re in a pinch, use the middle and lighter shades on the lids and on the browbone to add luminosity around the face.
St. Tropez One Night Only Wash Off Bronzing Mist ($18)
Ever have an event creep up on you and forget you’re a few shades lighter than you’d like to be before you slipped on that dress? Us too, and so did the tanning geniuses at St. Tropez, who just revealed their newest release: a no-commitment spray-on tan that blurs imperfections, delivers a natural-looking bronze that’s transfer-resistant (it can even last up to 24 hours if you need it to) and takes minutes to apply and dry. The best part: It washes off with soap and water when you need it to.
Some brightening masks require a number of applications to notice a slight difference in your skin; others deliver a youthful dew in just a few minutes. This majorly trending option from Japanese powerhouse Tatcha does just that with help from alphahydroxy acids from seven fruits to promote cell turnover and two types of potent vitamin C to brighten lackluster skin in one shot.
TOCCA Hair Fragrance Collection ($28 each)
These ultra lightweight mists boast the brand’s signature scents—Cleopatra, Stella, Giuletta and Florence—to add a hint of fragrance, subtle shine and light moisture (thanks to a blend of natural oils) to strands that need some extra oomph.
Too Cool For School Pumpkin 24K Gold Mask ($8) and Sleeping Pack ($16)
It’s the first week of August, and the first batch of pumpkin skin care products are officially here. This mask duo makes it feel like fall the second you apply them—use the sheet mask when you want to unwind and the Sleeping Pack before bed—and calls on ingredients like vitamin-rich pumpkin extract, brightening 24-karat gold and papaya, bamboo and green tea extracts to exfoliate, moisturize and brighten skin while you relax, even while you sleep!
Urban Decay NAKED Heat Palette ($54)
Gorgeous copper-, amber- and sienna-based hues take the stage in the brand’s newest, long-awaited 12-shade palette, perfect for creating the latest makeup trend at home. Plus, because there’s such a wide range of colors and formulas (both matte and shimmery shades are present), this palette is sure to be your new go-to from dawn to dusk.
VERB Sea Shampoo and Conditioner ($16 each)
Delivering the same sexy, windswept look as a salt spray without drying out hair like some formulas can, this duo—packed with seawater, seaweed extract and kelp—creates voluminous, tousled strands as you wash them, for mermaid hair before you step out of your shower.
At NewBeauty, we get the most trusted information from the beauty authority delivered right to your inbox
Find a NewBeauty "Top Beauty Doctor" Near you
Get trusted information from the beauty authority delivered right to your inbox