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In 2022, the global beauty devices market was valued at USD 46.18 billion. The market is expected to grow USD 115.87 billion by 2027, growing a healthy CAGR of 20.2% from 2022 to 2027.

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The effect of Covid-19 on the beauty devices market has undergone many changes during 2020-2021. Many customers have chosen to consider these devices that integrate and work at home due to the closure of salons and beauty centers. Increased demand was observed, both from the younger and older user, due to the government’s preventive measures to reduce COVID-19 cases worldwide. In addition, the accessibility and wide variety of devices available on the e-commerce platform have boosted sales of these products during the pandemic. Also, in the post-COVID scenario, the beauty device market is gradually increasing its demand due to the reopening of salons and improving market imports and exports.

The growing acceptance and influence of social media play a positive role in the growth of the beauty devices market. People’s concern for appearance is gradually increasing, and this can be seen with the increase in the demand for better and more effective beauty products. Beauty devices are widely used to treat acne, pigmentation, blemishes, age spots, wrinkles, and freckles, as a large portion of these skin-related problems is among the female population. In addition, beauty procedures have become a trend among women as self-grooming is increasing, which is estimated to accelerate the market demand for beauty devices in the near future.

Women suffering from hormonal imbalances can result in hirsutism, PCOD, hair- loss, weight gain, acne, hyperpigmentation, etc. Hence, this leads to an increase in the use of beauty devices to remove or limit these issues from various parts of the body. In addition, over the past several years, there has been increased use of home-based beauty devices due to their easy availability and user-friendly.

Due to increased exposure to the sun and pollution, skin disorders such as acne, pigmentation, and photoaging are rising. The skin loses healthy components as it ages, resulting in dryness, wrinkles, and pigmentation, especially in aging people. Beauty devices provide younger-looking skin, which is estimated to drive the growth of the beauty devices market. Increased consumer awareness of the availability of various aesthetic devices, especially in developing economies.

The availability of technologically advanced products has also played an essential role in the positive impact of market growth. Newer hair removal devices, face masks, photo-therapy devices, massagers, and skin cleansing devices are growing in popularity among the younger generation, even in the male population.

With the smart use of the internet and the greater reach of information, people better know various beauty regimes, which significantly helps the market. Furthermore, technological development with minimal side effects has increased the sales of beauty devices resulting in ample growth opportunities.

On the other hand, the presence of risk factors associated with the use of beauty products and the availability and adoption of alternative cosmetic and beauty procedures are estimated to hinder the growth of this market. Some of the restrictions include the high cost of beauty devices, the presence of cheap imitations in the market, and the lack of reimbursement for these beauty devices. In addition, the overzealous use of beauty devices can cause side effects that vary according to the method and the sensitivity. Side effects are dryness, redness, eye damage, skin disease and discomfort, scabs, hyperpigmentation, etc., that will challenge the market’s growth.

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Over the forecast period, the hair removal device segment is estimated to hold the highest market share. This high growth can be attributed to the increasing number of cases of hormonal imbalance, the rising prevalence of polycystic ovary syndrome (PCOS), and growing consciousness in women about hair removal. However, the rejuvenation devices segment is estimated to be fast-growing during the forecasted timeline. This is due to the growing adoption of photo-rejuvenation therapy among consumers, which effectively treats hyperpigmentation, redness, collagen production. Also, the rising awareness of rejuvenation devices is anticipated to fuel the growth of this segment.

Based on the application, the salon & spa segment had the largest share in the global beauty devices market in 2021 and is estimated to continue the same trend during the forecast timeline. Factors such as growing awareness of beauty treatments, increasing disposable income, and increasing the number of salons and spas will help this segment grow. However, during the analysis period, the home segment is estimated to be the dominant share-holding segment. With the increasing awareness and availability of beauty devices for consumers, home appliances are a new and trending topic in the market. The growing popularity of home-use beauty devices among people is driving intense competition among companies to cater to the demand.

The regional market in Asia-Pacific dominates the beauty device market due to rising healthcare expenditure, advanced healthcare technologies, and a vast patient population. In addition, people have hormonal abnormalities due to lifestyle changes, and other circumstances have acne breakouts and other skin problems, which will further accelerate the market growth. Moreover, urbanization in many countries such as India, Thailand, Taiwan, South Korea, and Australia will see an increase in the demand for beauty devices, which is driving the growth of the market. The Japanese market is projected to grow at a CAGR above the global average of 19% over the next few years.

North America is expected to witness significant growth in the beauty devices market owing to the increased inclination towards hair care devices, increasing incidence of skin diseases, and more substantial influence from social media. The U.S. beauty devices market is forecasted to register a tremendous CAGR during the forecast period. This high growth can be attributed to the availability of major brands and the introduction of cheaper beauty devices with a broader range of products to choose from. Another growth factor for the US beauty device market is high disposable income which has increased from US$10,036 billion in 2006 to over US$13,968 billion in 2016, according to the Bureau of Labor U.S Statistics.

The rising awareness of beauty devices is one of the major factors driving the market growth across Europe. UK is analyzed to hold over 35% market share in the European market by 2028 and is estimated to grow at the fastest CAGR over the forecasted period. Other countries like Germany and France are also increasing their investment in beauty products and attracting the attention of major brands from across the globe.

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SEGMENTS COVERED UNDER THIS REPORT:

By Type: Acne Devices, Hair Removal Devices, Hair Growth Devices, Cleansing Devices, Oxygen and Steamer Devices, Rejuvenation Devices, and Others

By Application: Salon & Spa, Home, and Others

By Region: North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa

Market Data Forecast is a firm working in market research, business intelligence, and consulting. We have rich research and consulting experience for various business domains to cater to individual and corporate clients’ needs.

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